About Electra
Electra, Inc. was founded in 1985 by Andrea Bingham, a
service business professional who recognized the need for a
simple yet powerful software tool that could help service
businesses of all types organize, manage, and quickly access
client and revenue information.
Our latest product is ELECTRA 3.2, a low-cost yet powerful
software solution specifically designed for professional service
businesses, including aestheticians, massage therapists,
electrologists, and other health and image-enhancing service
business professionals. ELECTRA features a leading edge,
graphics-based, 32-bit Windows 98/XP/2000 user interface,
which makes it easy to learn and simple to use.
Because so many of the features available with expensive salon
packages often go unused, we've taken a flexible and modular
approach by focusing on the most essential business functions in
all professional service business, including organizing client
information, tracking service and product sales, and determining
revenues by individual practitioner. This approach allows
our users to leverage the wide variety of additional software
application packages, as needed, including word processing
packages for marketing applications, as well as spreadsheets
and accounting packages for more extensive bookkeeping tasks.
By concentrating on the most essential aspects of running
a service business, ELECTRA offers a high quality software
product at a very competitive price.
The Electra Team
Andrea Bingham, R.E., CPE
An electrologist since 1973 in the state of Massachusetts, Andrea
has been a member of the Massachusetts Association of Electrologists
(MAE) since 1975, and has served on the board of the MAE since
1978. She served as Vice President in 1984 and 1985, and then
as President in 1986 and 1987. Since that time, she has remained
on the board as an advisor. Andrea introduced her first computer
program for managing client information in 1989. After selling
a number of copies to other electrologists and using the program
herself for several years, she decided to develop a more extensive
client management application that would operate in Microsoft
Windows. ELECTRA 3.2 reflects Andrea's extensive experience
as an owner and operator of a successful service business,
and incorporates many of the marketing and business practices
that she has developed over the years.
Stephen Gondert
Stephen is a marketing consultant specializing in the application
of computers to sales and marketing processes, with over 20
years of sales and marketing experience. In his role as a
sales and marketing systems consultant, he has helped a wide
range of companies develop integrated sales and marketing
strategies, define their sales and marketing processes, and
develop direct marketing databases. Stephen has given seminars
all over the world on the implementation of computers in various
business processes, and the impact that these systems are
likely to have on an organization. He has also designed and
implemented comprehensive system training programs for many
high-tech and financial service companies. Stephen has a Bachelor
of Arts degree from Miami University of Ohio, and a Masters
Degree in Mass Communications from Boston University.
David Dreher
David has been a software developer for over 20 years, and has
previously worked with Digital Equipment Corporation, Intel,
Envision Development Corporation and Fidelity Investments. He
specializes in developing Windows and web-enabled client/server
database applications. David has been instrumental in making
ELECTRA 3.2 an easy to use yet powerful software application,
and is responsible for continuing development of the ELECTRA
package.
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