ELECTRA - Software Built From Experience
Electra, Inc. was founded in 1985 by Andrea Bingham, a service business professional who recognized the need for a simple yet powerful software tool that could help service businesses of all types organize, manage, and quickly access client and revenue information. Our latest product is ELECTRA, a low-cost yet powerful software solution specifically designed for professional service businesses, including aestheticians, massage therapists, electrologists, laser, med spas and other health and image-enhancing service business professionals.
ELECTRA features a leading edge, graphics-based user interface, which makes it easy to learn and simple to use. Because so many of the features available with expensive salon packages often go unused, we've taken a flexible and modular approach by focusing on the most essential business functions in all professional service business, including organizing client information, tracking service and product sales, and determining revenues by individual practitioner.
This approach allows our users to leverage the wide variety of additional software application packages, as needed, including word processing packages for marketing applications, as well as spreadsheets and accounting packages for more extensive bookkeeping tasks. By concentrating on the most essential aspects of running a service business, ELECTRA offers a high quality software product at a very competitive price.
The Electra Team
Andrea Bingham, R.E., CPE
An electrologist since 1973 in the state of Massachusetts, Andrea has been a member of the Massachusetts Association of Electrologists (MAE) since 1975, and has served on the board of the MAE since 1978. She served as Vice President in 1984 and 1985, and then as President in 1986 and 1987. Since that time, she has remained on the board as an advisor. Andrea introduced her first computer program for managing client information in 1989. After selling a number of copies to other electrologists and using the program herself for several years, she decided to develop a more extensive client management application that would operate in Microsoft Windows. ELECTRA reflects Andrea's extensive experience as an owner and operator of a successful service business, and incorporates many of the marketing and business practices that she has developed over the years.
Stephen Gondert
Stephen is a marketing consultant specializing in the application of computers to sales and marketing processes, with over 20 years of sales and marketing experience. In his role as a sales and marketing systems consultant, he has helped a wide range of companies develop integrated sales and marketing strategies, define their sales and marketing processes, and develop direct marketing databases. Stephen has given seminars all over the world on the implementation of computers in various business processes, and the impact that these systems are likely to have on an organization. He has also designed and implemented comprehensive system training programs for many high-tech and financial service companies. Stephen has a Bachelor of Arts degree from Miami University of Ohio, and a Masters Degree in Mass Communications from Boston University.
Stephen Gondert
Stephen is a marketing consultant specializing in the application of computers to sales and marketing processes, with over 20 years of sales and marketing experience. In his role as a sales and marketing systems consultant, he has helped a wide range of companies develop integrated sales and marketing strategies, define their sales and marketing processes, and develop direct marketing databases. Stephen has given seminars all over the world on the implementation of computers in various business processes, and the impact that these systems are likely to have on an organization. He has also designed and implemented comprehensive system training programs for many high-tech and financial service companies. Stephen has a Bachelor of Arts degree from Miami University of Ohio, and a Masters Degree in Mass Communications from Boston University.
See our FAQ section for some quick helpful answers. ELECTRA is committed to support. You can also submit your support issues and expect a timely response. |
ELECTRA gives you the basic tools you need to manage your client information more effectively. It's fast, easy to learn and use, organizes all your client data in one place, and lets you instantly see information the way you want it. With ELECTRA you can automatically turn your data into reports on revenue, referrals, mailing labels, lost clients and more. |
Download a 30-day trial along with a quick start guide. If you already know the power of ELECTRA Software, you should consider an ELECTRA upgrade. |